CARGOTEX

BRAND

CargoTex Logistics

CargoTex Logistics is a transportation and logistics company specializing in freight transport, warehousing, and distribution services, with a particular focus on cross-border business between the United States and Mexico. Their objectives included refreshing their brand identity, increasing client acquisition, and enhancing their digital presence through a new website.

Objectives

Brand Identity Refresh

Develop a modern, cohesive brand identity that conveys reliability and innovation.
Increase Enrollment

Achieve an increase in new client contracts within a year.
Market Presence

Enhance the company’s visibility and user engagement through a redesigned website.

Research & Analysis

Market Research

Studied industry trends and customer preferences in the logistics sector.
Competitor Analysis

Analyzed branding strategies of key competitors to identify gaps and opportunities.
Student Insights

Gathered feedback from existing and potential clients through surveys and interviews to understand their needs.

Strategy

Brand Identity Development

Redesign the logo to create a contemporary and trustworthy brand.
Messaging & Positioning

Define a clear brand message that emphasizes CargoTex' commitment to reliability, efficiency, and innovation.
Client Experience Enhancement

Develop a user-friendly, engaging website that reflects the new brand identity and enhances client interactions.

For this project, we developed comprehensive brand guidelines to ensure a cohesive and consistent presence across all touchpoints. We selected a modern color palette and typography designed to appeal to a professional audience, strengthening the overall visual identity. Our team redesigned the logo with a sleek, modern look that conveys movement and connectivity. For the website, we created a clean, intuitive design focused on user experience, featuring a fully responsive interface optimized for both mobile and desktop devices. We also enhanced the site’s content by adding new visuals, case studies, client testimonials, and detailed service descriptions. Additionally, we implemented improved SEO practices to boost search engine visibility and drive organic traffic.