Global Linguistics Academy (GLA), a premier language school specializing in a variety of languages, approached us to revamp their brand identity. The aim was to attract a broader audience, increase enrollment, and enhance their market presence.
Objectives
Brand Identity Refresh
Develop a modern, cohesive brand identity that conveys innovation and reliability.
Increase Enrollment
Achieve an increase in student enrollment within a year.
Market Presence
Enhance the school's visibility and reputation in the language education sector.
Research & Analysis
Market Research
Analyzed trends in language education and student preferences.
Competitor Analysis
Reviewed branding strategies of leading language schools to identify gaps and opportunities.
Student Insights
Collected feedback from current and prospective students through surveys and focus groups to understand their needs.
Strategy
Brand Identity Development
Redesign the logo to create a contemporary and trustworthy brand.
Messaging & Positioning
Define a clear brand message that emphasizes GLA's commitment to high-quality education, and student success.
Client Experience Enhancement
Improve the overall student experience through consistent brand communication and enhanced educational offerings.